STONE food packaging innovator Woolcool is riding a new trend of online food buying – in Germany.
The company’s environmentally friendly packaging has become the product of choice for German online food retailers.
It has taken on a German sales person as awareness of its packaging grows in mainland Europe.
Woolcool managing director Keith Spilsbury said: “While the online mail order food sector has been strong for some time now in the UK, it has only recently taken off in Germany.
“Several German companies are looking to the UK to see how companies package and deliver food and are referencing some of our customers such as Abel & Cole and Hello Fresh.
“As a result, Woolcool is establishing a reputation as the packaging product of choice for online German food retailers. Both companies and consumers in Germany regard environmentally friendly packaging as a major priority and Woolcool ticks all of their boxes.”
Woolcool established its first production and distribution site on the Walton Industrial Estate in July and has rapidly grown its staff from 25 to 40 as demand for its unique environmentally friendly packaging grows.
Using 100 per cent pure, clean wool that is too coarse for clothing or other textiles, the company has devised a unique and innovative way of keeping medicines and food cool for longer.
Keith added: “A Woolcool lined box keeps perishable products cooler for longer than man-made polystyrene. Unlike polystyrene, the packs are easily reusable and recyclable.”